Client case study · Veterinary clinic · Dubai
From a new website to 565,000 Google impressions.
We built Clawfield Veterinary Clinic's website from scratch and started its SEO from the ground up. In a competitive Dubai market, its pages began earning visibility for veterinary care, vaccinations and emergency searches.
Client: Clawfield Veterinary Clinic
SEO started: November 2025
Progress review: September 2026
565K
Google Search impressions
Trailing 12-month report
Trailing 12-month report
1,540
Google Search clicks
Trailing 12-month report
Trailing 12-month report
488
Organic search sessions
Latest 28 days
Latest 28 days
#1
Reported position for
“animal vaccine clinic”
“animal vaccine clinic”
The starting point
A new clinic needed to be found in Dubai's crowded veterinary market
Clawfield came to us at the beginning. There was no established website search presence to build on. We created its website and launched an SEO campaign to help local pet owners discover its services through Google.
The challenge was to give a new website clear service pages and build visibility while competing with veterinary clinics that were already established online.
Build the site. Develop the right pages. Measure the progress.
We worked on the website and its organic visibility together, with pages for the services pet owners search for and reporting that shows how those pages perform.
01 · Website foundation
Build Clawfield's website from scratch
We created the website that presents the clinic, its veterinary services and the ways pet owners can get in touch.
02 · Service visibility
Give important services their own place
Vaccinations and emergency care address different needs. Dedicated pages give each service a clearer opportunity to appear for relevant searches.
03 · Search development
Build visibility across relevant queries
The campaign developed visibility for searches related to veterinary care in Dubai, with the vaccination and emergency pages appearing in the reported rankings.
04 · Clear reporting
Look beyond a single ranking
We reviewed Google Search impressions and clicks, organic sessions and individual query positions to see where the website was gaining traction.
Clawfield's service pages started appearing for valuable searches
The September 2026 progress review recorded the following point-in-time rankings:
| Search query | Position | Ranking page |
|---|---|---|
| animal vaccine clinic | #1 | Vaccinations |
| dubai emergency | #5 | Emergency and critical care |
| dog vaccinations near me | #7 | Vaccinations |
From launch to search visibility
Starting with a new website, Clawfield developed measurable reach in Google Search and earned reported top-10 positions for several service-related queries.
The next focus is improving how often search appearances become visits and tracking which visits turn into enquiries.
How these results were measured:
Google Search Console supplied the 565,000 impressions and
1,540 clicks for a trailing 12-month reporting window. GA4
recorded 488 organic search sessions in the latest 28 days.
Query positions come from the September 2026 progress review.
SEO began in November 2025, so the trailing 12-month window
should not be read as twelve months of SEO work. Rankings
vary by date and search location.
We built both the website and the foundation for organic growth
Clawfield did not come to us with an established website generating organic traffic. We built the site from scratch and began its SEO campaign in November 2025.
By the September 2026 review, its website had measurable search reach, organic visits and reported rankings for relevant veterinary services in Dubai. That is the kind of progress we want a clinic owner to be able to see: what was built, where the site is appearing and what should improve next.
Could more patients find your clinic?
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