Client case study · Private dentistry · London
More search visibility. More patient enquiries.
How Harley Street Dental Care grew Google organic clicks by 67% and patient enquiries by 42% between January and August 2026.
+67%Google organic clicks
+42%Patient enquiries
46Tracked keywords in Google’s top 10, up from 14
~90Monthly consultations attributed to organic search in August
The starting point
A respected practice that patients struggled to find online
Harley Street Dental Care came to us in February 2026. Although the practice had a strong clinical reputation, important treatment searches placed its website on pages two and three of Google. It was not appearing in the Google Map Pack for “dentist Harley Street”, and its patient pipeline relied heavily on referrals and word of mouth.
Our goal was to help patients find the practice while researching treatments, give them clear answers on the website and make it easier to take the next step.
The approach
Six months of focused dental SEO
We addressed technical barriers first, then improved the pages and local signals patients would encounter when choosing a dentist.
Month 1 · Technical foundations
Make the site easier to access and use
We audited crawl and indexing issues, compressed large images and reduced the measured average page load time from 4.1 seconds to 1.6 seconds. We also implemented relevant Dentist, MedicalBusiness and FAQPage structured data.
Month 2 · Treatment pages
Answer the questions patients ask
We rewrote eight core treatment pages, including Invisalign, dental implants and veneers. Each page focused on patient questions, clear treatment information and enquiries. The practice’s clinical team reviewed and approved the copy.
Month 3 · Local visibility
Strengthen the practice’s local presence
We rebuilt the Google Business Profile with accurate services, treatment categories and weekly photo updates. We introduced a review request workflow and corrected practice details across more than 30 directory listings.
Months 4 to 6 · Content and authority
Connect research with booking intent
We published four articles per month about pre-booking questions, including Invisalign costs in London and dental implant recovery. Relevant articles linked to treatment pages. The practice also earned mentions in relevant health and London publications.
The results
More people found the practice, and more got in touch
January 2026 is the baseline month before the campaign. August 2026 shows performance after six months of work.
| Metric | January 2026 | August 2026 | Change |
|---|---|---|---|
| Google organic clicks | 1,800 | 3,000 | +67% |
| Search impressions | 45,000 | 78,000 | +73% |
| Tracked keywords in top 10 | 14 | 46 | +32 keywords |
| Tracked keywords in top 3 | 2 | 19 | +17 keywords |
| Patient enquiries | 120 | 170 | +42% |
How results were measured: Google Search Console supplied organic clicks and impressions. Keyword tracking and local ranking reports measured search visibility. Forms and tracked calls measured enquiries; booking records and organic attribution reports measured consultations. Site performance measurements documented the change in load time.
Client feedback
What the practice says
“Within six months, Google went from an afterthought to our largest source of new patients. The reporting is completely transparent. We can see every number ourselves.”
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